I'm not an advocate for the overall message from this article, which seemed to be; How are you, the corporations, going to buy out this new generation? That being said, the article is still a good read and offers a clearer view of the expectations of Generation F.
Thursday, December 1, 2011
Week 13: Employing Generation F
Gary Hamel, an author for New York Times wrote a fascinating article on 12 work relevant characteristics, "Genteration F"-Facebook people will possess. The article compares the clashing views of the Fortune 500 generation and this new web driven generation. It was empowering to see how users control their environment. I loved reading about knowledge being freely given. "Think of all the articles contributed to Wikipedia, all the open source software created, all the advice freely given—add up the hours of volunteer time and it’s obvious that human beings will give generously of themselves when they’re given the chance to contribute to something they actually care about. Money’s great, but so is recognition and the joy of accomplishment." click to read article