Thursday, December 1, 2011

Week 13: Employing Generation F

Gary Hamel, an author for New York Times wrote a fascinating article on 12 work relevant characteristics,  "Genteration F"-Facebook people will possess. The article compares the clashing views of the Fortune 500 generation and this new web driven generation. It was empowering to see how users control their environment. I loved reading about knowledge being freely given. "Think of all the articles contributed to Wikipedia, all the open source software created, all the advice freely given—add up the hours of volunteer time and it’s obvious that human beings will give generously of themselves when they’re given the chance to contribute to something they actually care about. Money’s great, but so is recognition and the joy of accomplishment."  click to read article
I'm not an advocate for the overall message from this article, which seemed to be; How are you, the corporations, going to buy out this new generation? That being said, the article is still a good read and offers a clearer view of the expectations of Generation F. 


  1. You made a good point about the article seeming to be asking corporations how they're going to try to please the new generation. Although I said in my blog that I agree with a few of the characteristics, I don't necessarily think all of them are good, and, although companies shouldn't be so set in their ways that they are closed to new ideas, I'm not sure it's the best idea for everything to completely changed to try to please the new generation.

  2. Priscilla,
    I thought you did an exceptional write up, however I think I had a different view on the article.
    I don't believe the message of the article is "how are you, the corporations, going to buy us out?" Instead, I think the message that Mr. Hammel conveys is "how are you, the corporations, going to restructure your business and hiring practices to attract us, the F-Generation?"

    This article is a 12 point list of characteristics shared by many of the F-Generation. These ideological similarities fly in the face of how many companies operate. If they wish to compete with the up-and-coming businesses out there, they will need to rethink their methods. In many ways, Mr. Hammel's article falls in line with Darwin's belief that it is not the strongest or smartest creature that survives, but the most adaptable.